Privacy policy

Pure Lip Desire - Privacy Policy

Last Updated: May 11, 2026

At purelipdesire.com, we respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our store.

1. Information We Collect

When you visit our site, we automatically collect certain information about your device, including your web browser, IP address, and time zone. Additionally, when you make a purchase, we collect:

  • Contact Information: Name, email address, and phone number.

  • Shipping & Billing: Delivery address and billing details.

  • Payment Data: Processed securely through our encrypted payment gateways (we do not store your full credit card information).

2. How We Use Your Information

We use the information collected to:

  • Fulfill orders and process payments.

  • Communicate with you regarding your purchase or support requests at contact@purelipdesire.com.

  • Screen for potential risk or fraud.

  • Provide you with personalized marketing (only if you have opted-in).

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example:

  • Shopify/Platforms: To power our online store.

  • Payment Gateways: To process transactions securely.

  • Analytics: To understand how our customers interact with the site.

  • Compliance: To comply with applicable laws and regulations or respond to lawful requests.

4. Data Retention

When you place an order through purelipdesire.com, we will maintain your Order Information for our records unless and until you ask us to delete this information.

5. Your Rights (CCPA/GDPR)

Depending on your location, you may have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. To exercise these rights, please contact us at contact@purelipdesire.com.

6. Security

We use industry-standard encryption (SSL) to protect your data during transmission. While no method of transmission over the internet is 100% secure, we follow all PCI-DSS requirements to ensure your payment info is handled safely.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@purelipdesire.com.